A few days ago, Slate ran an article announcing the death of classical music. It was a badly written article. It opened with some sensationalist statements written in a kind of faux-cool journalese that’s calculated to provoke and turn off most classical-music lovers, and it continued with a whole bunch of facts and anecdotes strung together without any attempt to link them or bring them to an actual conclusion.
Like Midgette, I don’t agree with Voenhacker’s death pronouncement. Midgette calls him out on the carpet for being sensationalist, for writing click-baiting headlines, and for generally not being the solution to the problem he’s so eager to identify. Fair enough.
I do think it’s a subject worthy of serious exploration. We’re dealing with people’s livelihoods so it’s good to tread carefully, to use a reasoned and considered approach.
I don’t think this is an argument to be won or lost on op-ed pages of newspapers. The battlefield is at street level. It’s at box offices and performance halls. This is about hand-to-hand combat, the winning over of the classical music audience, once again.
We need better marketing, better outreach, and a common touch that’s proven very elusive for the music as a whole.
Now accepting ideas.