How the ‘Big Five’ American Orchestras Crawled onto the World Wide Web

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The early nineties were a magical time to be online. You could never predict what you’d come across: dancing text, indecipherable fonts, busted links, page elements all the colors of the rainbow, and grainy photos loading pixel by painstaking pixel. That is, if you were able to get there at all. After the agonizing desktop start-up ritual — a procession of clicks and whirs, the labored whining of vent fans and spinning disk drives, mysterious bloops and beeps — you’d mash the internet icon with too many clicks, await the inimitable sound of a dial-up modem as it called down the line, and then, no small miracle, you’d be online.

Tim Berners-Lee invented the World Wide Web in 1989 as a way to formalize gathering places, websites, on the internet. But what began as a charming haven for coders and explorers morphed into a commercial feeding frenzy for brands and hucksters. The web was particularly well-suited for classical music fans, but like other pursuits it worked even better for marketing and sales. While diehard collectors traded bits of classical ephemera on message boards, every big classical music outfit jumped online to flog tickets, subscriptions, and CDs.

Below you’ll see the first forays onto the web for the so-called “Big Five” US orchestras: the first websites for the Boston Symphony, the Chicago Symphony, the Cleveland Orchestra, the New York Philharmonic, and the Philadelphia Orchestra. These are maybe not the very first images of their sites — the majority come from 1996 onward, and certainly none exist from the web’s inception in 1989. However, they are the oldest remaining snapshots available on the Internet Archive Wayback Machine. They are artifacts that remind us, at least from the commercial side, how this all began.

Let’s roll the tape. Continue reading “How the ‘Big Five’ American Orchestras Crawled onto the World Wide Web”

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