Snapchat is a domain ruled by celebrity royalty like DJ Khaled and Kylie Jenner, as well as engagement machines like Buzzfeed and MTV. There’s a reason everybody’s getting on board: Snapchat boasts a jaw-dropping 8 billion video views per day and rising. It’s the messaging app whose 100 million daily users spend an average of 30 minutes a day using it.
So…. question: with all that action, where are the classical musicians?